Our Purpose
Closing the gap in anxiety support
Why we exist
Anxiety is one of the world’s biggest silent struggles
An estimated 359 million people worldwide currently live with an anxiety disorder — yet most never receive support. Only 1 in 4 get any kind of treatment, and in many parts of the world, that number drops to less than 1 in 10.
The impact is huge: anxiety is most common in young people, especially among adolescent girls, and the cost to the global economy exceeds $1 trillion every year in lost productivity, healthcare, and disability.
And yet behind every statistic is something bigger: millions of people silently suffering — undiagnosed, untreated, or simply without access to the tools they need.
That’s why we exist. To close the gap. To make support more accessible, more practical, and more human. To give people real tools they can use, even when professional help isn’t available.
People worldwide currently live with an anxiety disorder
Go untreated or unreported, never receiving support
Estimated annual cost of mental health conditions to the global economy
Adults worldwide may suffer with undiagnosed or unreported anxiety
The missing piece
It’s not just about knowing, it’s about applying
When I struggled with anxiety, I found it hard to access clear information about what I was experiencing. Even when I did, it rarely translated into action.
What was missing was a way to:
- Learn about anxiety in plain, practical terms
- See how triggers, symptoms, and fears connect
- Apply the right technique in the middle of a tough moment
Because it’s almost impossible to focus on long-term recovery when you can’t even get through today’s panic.
OUR MISSION
Practical help, today and tomorrow
That’s why we created Naked— a way to bring everything together in one place:
- Practical tools to calm anxiety in the moment
-
Educational content that explains what’s happening in clear language
-
Connections between triggers, symptoms, and techniques to support long-term progress
The goal is simple: to help you cope right now, while also building clarity and confidence for the future.
Behind the app
Created from lived experience
Philip Reeve
Founder
I live with health anxiety, and I know first-hand how overwhelming it can be. This app is my way of turning that struggle into something useful — a tool that can help others find the calm and clarity I spent years searching for.
Therapy gave me techniques. Community gave me real-world tips. But what was missing was a way to actually use them in the moment. Naked is my answer to that — simple, accessible, and always there when you need it most.